ValueClick acquires Shopping.net for USD 13.3m in cash

ValueClick, the listed California-based online marketing group, today announced that it has acquired UK-based, privately held Shopping.net for USD 13.3m in cash.
Shopping.net owns and operates 27 websites that provide comparison shopping, search and vertical market content to European online consumers. Shopping.net will be integrated into ValueClick Europe to complement ValueClick Europe’s existing online marketing services.
Shopping.net websites attract more than two million unique visitors per month. Shopping.net generates revenue primarily through online advertising priced on a cost-per-click basis. Shopping.net is ValueClick’s second European acquisition of online shopping destination sites, following the 2004 acquisition of comparison shopping site PriceRunner.com.
“Shopping.net is a great fit for ValueClick Europe,” said Carl White, chief executive officer of ValueClick Europe. “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion. Shopping.net will complement our other businesses, including PriceRunner, Commission Junction and vcmedia.”